How to Launch a Magazine

Nikki Simpson at International Magazine Centre gave me a fabulous brief for this illustration. Delivered, as the best things are, over coffee and cake!

Love working with Nikki, and this sort of relationship gives illustrators the chance to do their most effective work. A sense of purpose, the friendly exchange of ideas, and the trust of an infectiously enthusiastic client who encourages creative freedom within a framework.

SUBJECT
How to Launch a Magazine.
It needs four key elements to be in place, and IMC can guide their members through the process.

TARGET MARKET
Independent magazine publishers.

THEMES
Connection, momentum, twists in the road. Parrots!

BRAND
Black outlines with vibrant shades from a palate of teal, magenta and acid yellow, devised by the clever team at White Light Media.

USAGE
1. Full page plus spot illustrations for a feature in IMC’s annual Word on the Street mag.

2. Full page ad for IMC's How to Launch a Magazine workshop, for inclusion in this year’s program for their annual conference, Magazine Street.

One week until Mag Street 2025 in Glasgow! Whoop whoop!

Jenny Proudfoot

26 September 2025