How to Launch a Magazine

Illustration advertising the International Magazine Centre’s monthly ‘How to Launch a Magazine’ workshop.

The brief called for themes of connection, momentum and twists in the road, and the illustration links four building blocks crucial to its target audience of independent magazine publishers – marketing, audience, distribution and revenue.

Drawn with black outlines and vibrant shades from a palate of teal and acid yellow to match branding for IMC’s annual Magazine Street event.

Client: International Magazine Centre